Rag Anurag Music Research Academy

Digital Marketing for Conversions & Branding

We conducted a 60 day campaign to generate CD Sales for an Album from an e-Commerce website hosted on Shopify.

Rag-Anurag Music Research Academy is an organisation committed to the cause and promotion of music vis-a-vis the human society. The organization started their journey, in the year 2000 with the guidance of the founder: Smt Smriti Lala. A talented Hindustani Classical vocalist, born with a passion for music, she has united us under her all encompassing umbrella of musical creativity, which aims to reestablish the fractured bond between music and mankind.

VANDE MATARAM – A NEW LIGHT, was their first National Album released on 2014. In India today, where values have eroded, where unity and togetherness is threatened, Smt Smriti Lala felt that it was high time to reconnect and re-infuse national pride in every Indian, especially among the younger generation.

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