Maati

Maati

Maati

Film Publicity Campaign

We conducted a 90 day campaign which started two months before the film release involving paid campaigns for Page Likes, Post Promotions & Engagements, Trailer views etc. A standard Film Publicity strategy of bombarding the Target Audience in Film Release locations with digital posters & video content and create a remarketing Audience pool, which was used at the time of release via the Google Display Network ads, bringing them to online Ticket Booking websites.

Maati was a 2018 Indian Bengali drama film, directed by Leena Gangopadhyay and Saibal Banerjee. Starring Paoli Dam, Adil Hussain, Aporajita Addhya, Sabitri Chatterjee, Monami Ghosh & others.

Credits: Film Publicity poster designs by GrinningTree

Social Posts & Communication Routes

Quotes from Past Films

This communication route was based on memorable dialogs from famous films by film maker Ritwik Ghatak, which dwelt on the subject of Bengal Partition, which was a conceptual corner-stone for Maati.

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Dialogs from Maati

Created with similar visual treatment, these social posts, using dialogs from Maati, were meant to connect the audience with the conceptual corner stone of Bengal Partition, and its relevance to the film.

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Facebook Covers & Countdowns

Facebook changed cover photo dimensions. Naturally, we had to adjust.

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Instagram & Facebook Posts

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Maati character one liner colour done amina v2

Google Display Campaign Ads

Yep… we like quantifiable conversions. We created a remarketing Audience pool, from our YouTube Video Trailer campaign, and targeted this audience at the time of release via the Google Display Network ads, bringing them to online Ticket Booking websites.

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Samaa Resorts

Samaa Resorts

Samaa Resorts

Digital Campaign for Conversions & Branding

We conducted a two months intense branding & website traffic campaign on Facebook & Instagram, promoting Tourism information on Chitkul & the hotel itself, it’s amenities and reviews. We engaged the building audience with strategically designed posts & a sustainable release plan on both Social Networks.

Samaa Resorts is a relaxing and rejuvenating hotel at Chitkul, Himachal Prasdesh, for families and adventurers. Chitkul is the last inhabited village on the Indo-Tibetan border at an elevation of 11,320 feet… Sounds like a wonderful place to be.

Social Creatives

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Kingdom of Clay Subjects

Kingdom of Clay Subjects

Kingdom of Clay Subjects

Film Publicity Campaign

Our first digital publicity campaign crossing into the borders of Bangladesh. We conducted a 30 day campaign which started 20 days before the film release involving paid campaigns for Page Likes, Post Promotions & Engagements and Film Trailer views.

“Kingdom of Clay Subjects experiments with Bangladeshi cinematic conventions and breaks them in a subtle way.” – Bijon Imtiaz (Writer, Director). Kingdom of Clay Subjects is the first Bangladeshi film to entirely depend on production sound instead of dubbing. Among an esteemed list of Festival participations, the film won the Best Film Award at the 7th Chicago South Asian Film Festival in October 2016. The film released in Dhaka & Rajshahi, Bangladesh on 23rd March 2018.

Social Creatives

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Mahmudur-Anindo
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Facebook Cover Video

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Biz Bridge expo

Biz Bridge expo

Biz Bridge Expo

Digital Marketing for Event Attendance, Trade Fair Participation & Branding

We were really limited in the use of Social Platforms due to strict organization policies at BizBridge & CII. Even though we created Social Properties on Facebook & LinkedIN, we were not permitted to use them. We could only implement an intensive campaign on Google Display Network to funnel users onto the newly developed website at http://www.bizbridgeexpo.com/.

Biz Bridge is a biennial CII (The Confederation of Indian Industry) Eastern Region initiative dedicated to the growth of engineering & manufacturing activities in Eastern India, comprising Bihar, Chhattisgarh, Jharkhand, Odisha & West Bengal.

Social Creatives

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Comrade inn

Comrade inn

Comrade INN

Digital Campaign for Conversions & Branding

We conducted a six months intense lead generation & branding campaign on Facebook, promoting Tourism information on Kashmir & the hotel itself, it’s amenities and reviews. We also managed the backend controls on Travel Portals such as MakeMyTrip, Goibibo, Travel guru(Yatra), Clear trip, Agoda, Via.Com, Stayzilla.com, TripAdvisor & Trivago, to update the Hotel Listing with newly designed creatives.

We designed customized lead generation & Special offers landing pages at https://comradeinn.com/campaign/ & https://comradeinn.com/campaign/offers/.

Comrade INN is a plush BOUTIQUE HOTEL in Srinagar, which is centrally located and close to the major tourist attractions, including the Dal Lake, and marketplaces in Srinagar. The décor seamlessly blends minimalist design elements and functionality with traditional Kashmiri accents like an intricately-carved wood khatambandh ceiling and walnut wood furniture.

Social Creatives

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Booking post
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BKBIET

BKBIET

BK Birla Institute of Engineering & Technology, Pilani

Digital Campaign for Campus Recruitment & Lead Generation

We conducted a 4 months Digital Campaign on LinkedIN & Facebook, targetting recruiters & HR professionals from select industry verticals to visit a customized landing page at http://bkbiet.ac.in/contact-campus/. Along with this lead generation tool on the website, we also implemented direct Lead Generation campaigns on LinkedIN.

B K Birla Institute of Engineering & Technology is one of the premier industry-oriented and application-driven institutes in India.

Social Creatives

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BKBIET post fb placement RAJKUMAR SHARMA
BKBIET post fb placement NIKITA DHANKHAR
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BKBIET post fb library 1
BKBIET post fb hpynwyr2018 final 1.2
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BKBIET post fb academy centric
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Li placement ANITA MELESA TULLY
Li placement Akash Sharma
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