Maati

Maati

Maati

Film Publicity Campaign

We conducted a 90 day campaign which started two months before the film release involving paid campaigns for Page Likes, Post Promotions & Engagements, Trailer views etc. A standard Film Publicity strategy of bombarding the Target Audience in Film Release locations with digital posters & video content and create a remarketing Audience pool, which was used at the time of release via the Google Display Network ads, bringing them to online Ticket Booking websites.

Maati was a 2018 Indian Bengali drama film, directed by Leena Gangopadhyay and Saibal Banerjee. Starring Paoli Dam, Adil Hussain, Aporajita Addhya, Sabitri Chatterjee, Monami Ghosh & others.

Credits: Film Publicity poster designs by GrinningTree

Social Posts & Communication Routes

Quotes from Past Films

This communication route was based on memorable dialogs from famous films by film maker Ritwik Ghatak, which dwelt on the subject of Bengal Partition, which was a conceptual corner-stone for Maati.

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Dialogs from Maati

Created with similar visual treatment, these social posts, using dialogs from Maati, were meant to connect the audience with the conceptual corner stone of Bengal Partition, and its relevance to the film.

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Maati film dialogue 3

Facebook Covers & Countdowns

Facebook changed cover photo dimensions. Naturally, we had to adjust.

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Instagram & Facebook Posts

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Maati character one liner colour done meghla v1
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Maati character one liner colour done satyabrata v1
Maati character one liner colour done kumudini v1
Maati character one liner colour done jinia v1
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Maati character one liner colour done jamil v1
Maati character one liner colour done amina v2

Google Display Campaign Ads

Yep… we like quantifiable conversions. We created a remarketing Audience pool, from our YouTube Video Trailer campaign, and targeted this audience at the time of release via the Google Display Network ads, bringing them to online Ticket Booking websites.

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Kingdom of Clay Subjects

Kingdom of Clay Subjects

Kingdom of Clay Subjects

Film Publicity Campaign

Our first digital publicity campaign crossing into the borders of Bangladesh. We conducted a 30 day campaign which started 20 days before the film release involving paid campaigns for Page Likes, Post Promotions & Engagements and Film Trailer views.

“Kingdom of Clay Subjects experiments with Bangladeshi cinematic conventions and breaks them in a subtle way.” – Bijon Imtiaz (Writer, Director). Kingdom of Clay Subjects is the first Bangladeshi film to entirely depend on production sound instead of dubbing. Among an esteemed list of Festival participations, the film won the Best Film Award at the 7th Chicago South Asian Film Festival in October 2016. The film released in Dhaka & Rajshahi, Bangladesh on 23rd March 2018.

Social Creatives

Chinmoyee-Gupta
Mahmudur-Anindo
Arifur-Rahman
Bijon-Imtiaz
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Facebook Cover Video

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Epitome Production

Epitome Production

Epitome Production, Mumbai

Portfolio Website

Portfolio Website for Epitome Production, a Mumbai-based production company with 14 years of experience & expertise in the advertising & production industry. During this journey, Epitome Production has worked with domestic and international brands such as Louis Vuitton, Bergdorf Goodman, Dior, Hermes, Vogue Eyewear, Condenast, Tatler, ITC, Hindustan Unilever Ltd, Vogue India, Vogue Milano… to name a few.

View Project: epitomeproduction.com

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Mojo Productions

Mojo Productions

Mojo Productions Pvt. Ltd, Kolkata

Film & Television Production Portfolio Website

A Film & Television Production Portfolio Website for Mojo Productions, a media company that has proved itself as a niche player of small budget, independent films in the Indian/regional Bengali market. Mojo Production’s releases include hit films such as “The Bong Connection” (English/Bengali 2007), “Via Darjeeling” (Hindi-2008), “Brakefail” (Bengali – 2009), “033” (Bengali) & “Shukno Lonka” (Bengali – 2010) , “Bhooter Bhobishyot” (Bengali – 2012) and “Maach, Mishti ‘n More” (English/Bengali).

View Project: mojoproductions.in

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Dag Creative Media

Dag Creative Media

Dag Creative Media, Kolkata

Film & Television Production Portfolio Website

A Film & Television Production Portfolio Website for DagCmedia (Dag Creative Media), a FILM Production House which had its inception in 2010 with the release of AnjanDutt’s ‘Ranjana Ami ArAshbona’. Since then DC Media has produced acclaimed & awarded films such as Bedroom, AbarByomkesh, Jaatishwar and Chotushkone. Apart from Films, the company also ventured into television series, Music Album Production & experimentation with alternative media.

This website is currently Offline!

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Ranjana Aami Aar Ashbo Na

Ranjana Aami Aar Ashbo Na

RANJANA AAMI AAR
ASHBO NA

Flash Website for a Feature Film

A Flash website for a feature film, a rock musical, acted and directed by Anjan Dutt in 2011. These film websites had a short life span, and user visits in most cases would be NIL from the second month after the film release. The website obviously contained nifty animations and effects and multimedia content for Film Cast, Synopsis, About Director’s Press Coverage, Release Info, Audio previews & Video Trailers.

Note: This technology was intended for desktop-only views and does not work in mobiles/tablets. It is deprecated & we DO NOT recommend this technology for any website project anymore.

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