TITS, Bhiwani

TITS, Bhiwani

The Technological Institute of Textile & Sciences, Bhiwani

Digital Campaign for College Admissions to B.Tech & MBA Programs

We conducted a 3 months Digital Campaign on Facebook, Instagram & Google SERP, targeting B.Tech & MBA aspirants to visit a customized landing page at https://titsbhiwani.ac.in/admission/. This campaign involved detailed keyword research & campaign health monitoring on Google Adwords, which finally paid off in measurable success against defined campaign goals in Google Analytics.

TIT&S Bhiwani, an AICTE approved institute, has been a Center of Excellence for learning & research in Engineering & Technology, since 1943.

Social Creatives

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Tripti Garg
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Garima Raheja
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Anurag Chachan
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    Hai Bharat

    Hai Bharat

    Hai Bharat

    Digital Marketing for Event Attendance & Branding

    We conducted a 30 day Facebook and Instagram campaign targeting event attendance & conversions (Ticket Sales) for Hai Bharat, a theatrical production.
    Script by Palash Chaturvedi and Rijita Chatterjee and Direction by Janardan Ghosh.

    The Photographs, shot from live rehearsals & photo shoots, were extremely dynamic and engaging. It was a pleasure working for this production.

    Social Creatives

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      Maati

      Maati

      Maati

      Film Publicity Campaign

      We conducted a 90 day campaign which started two months before the film release involving paid campaigns for Page Likes, Post Promotions & Engagements, Trailer views etc. A standard Film Publicity strategy of bombarding the Target Audience in Film Release locations with digital posters & video content and create a remarketing Audience pool, which was used at the time of release via the Google Display Network ads, bringing them to online Ticket Booking websites.

      Maati was a 2018 Indian Bengali drama film, directed by Leena Gangopadhyay and Saibal Banerjee. Starring Paoli Dam, Adil Hussain, Aporajita Addhya, Sabitri Chatterjee, Monami Ghosh & others.

      Credits: Film Publicity poster designs by GrinningTree

      Social Posts & Communication Routes

      Quotes from Past Films

      This communication route was based on memorable dialogs from famous films by film maker Ritwik Ghatak, which dwelt on the subject of Bengal Partition, which was a conceptual corner-stone for Maati.

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      Dialogs from Maati

      Created with similar visual treatment, these social posts, using dialogs from Maati, were meant to connect the audience with the conceptual corner stone of Bengal Partition, and its relevance to the film.

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      Maati film dialogue 1

      Facebook Covers & Countdowns

      Facebook changed cover photo dimensions. Naturally, we had to adjust.

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      Instagram & Facebook Posts

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      Maati character one liner colour done jamil v1
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      Maati character one liner colour done jinia v1
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      Maati character one liner colour done kumudini v1
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      Maati character one liner colour done amina v2
      Maati character one liner colour done meghla v1
      Maati character one liner colour done satyabrata v1

      Google Display Campaign Ads

      Yep… we like quantifiable conversions. We created a remarketing Audience pool, from our YouTube Video Trailer campaign, and targeted this audience at the time of release via the Google Display Network ads, bringing them to online Ticket Booking websites.

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        Samaa Resorts

        Samaa Resorts

        Samaa Resorts

        Digital Campaign for Conversions & Branding

        We conducted a two months intense branding & website traffic campaign on Facebook & Instagram, promoting Tourism information on Chitkul & the hotel itself, it’s amenities and reviews. We engaged the building audience with strategically designed posts & a sustainable release plan on both Social Networks.

        Samaa Resorts is a relaxing and rejuvenating hotel at Chitkul, Himachal Prasdesh, for families and adventurers. Chitkul is the last inhabited village on the Indo-Tibetan border at an elevation of 11,320 feet… Sounds like a wonderful place to be.

        Social Creatives

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        reviews 1 FB (manthan vora) JPG
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        reviews 1 TrAd (sandip singha) JPG
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        reviews 1 TrAd (kaushik B) JPG
        reviews 1 FB (prateek haldipur) JPG
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        Cover-Story PP 10
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          Kingdom of Clay Subjects

          Kingdom of Clay Subjects

          Kingdom of Clay Subjects

          Film Publicity Campaign

          Our first digital publicity campaign crossing into the borders of Bangladesh. We conducted a 30 day campaign which started 20 days before the film release involving paid campaigns for Page Likes, Post Promotions & Engagements and Film Trailer views.

          “Kingdom of Clay Subjects experiments with Bangladeshi cinematic conventions and breaks them in a subtle way.” – Bijon Imtiaz (Writer, Director). Kingdom of Clay Subjects is the first Bangladeshi film to entirely depend on production sound instead of dubbing. Among an esteemed list of Festival participations, the film won the Best Film Award at the 7th Chicago South Asian Film Festival in October 2016. The film released in Dhaka & Rajshahi, Bangladesh on 23rd March 2018.

          Social Creatives

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          Facebook Cover Video

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            Biz Bridge Expo

            Biz Bridge Expo

            Biz Bridge Expo

            Digital Marketing for Event Attendance, Trade Fair Participation & Branding

            We were really limited in the use of Social Platforms due to strict organization policies at BizBridge & CII. Even though we created Social Properties on Facebook & LinkedIN, we were not permitted to use them. We could only implement an intensive campaign on Google Display Network to funnel users onto the newly developed website at http://www.bizbridgeexpo.com/.

            Biz Bridge is a biennial CII (The Confederation of Indian Industry) Eastern Region initiative dedicated to the growth of engineering & manufacturing activities in Eastern India, comprising Bihar, Chhattisgarh, Jharkhand, Odisha & West Bengal.

            Social Creatives

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            metal&metallurgy 3 a (3)
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            power&energy 1 (2)
            metal&metallurgy 3 a
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