Branding Guidelines Questionnaire

The goal of this logo design creative brief is to grasp the essence of the company. This will be the jumping off point for the logo design concepts. Please type against each relevant question.

    Company Ideology

    Name & Logo Text

    Objectives

    Target Audience

    Competition

    Distribution

    Visual Cues

    Visual Keywords

    Please indicate by choosing the keyword from each/any Keyword Pair. You do not have to select every option.

    Design Type

    Contains the name it represents. Examples: Wal*Mart, ebay, Showtime

    Contains a symbol, icon, or abstract image. E.G. Shell, Apple, Paramount

    Contains an abstract element to convey a specific attribute. Examples: Nike, Audi, intel.

    Contains the initial letters of the business name. Examples: VW, HP, LG

    Contains an illustration or image. Examples: Puma, UPS, Starbucks.

    Contains a mascot to represent the brand. Examples: Puma, Firefox, KFC

    Typically contains 3D style, vivid colors, special effects, etc. Examples: Google, YouTube, skype.

    Q. How Many Colors Do You Want In Your Logo?