Goethe-Institut Kolkata

Digital Marketing for Event Attendance & Branding

We conducted short burst of Digital Campaigns on Facebook for GOETHE INSTITUT KOLKATA to promote all activities related to events, performances, festivals, screenings, launches during sporadic periods back in 2013. Of course, the conversion was finally measured in terms of attendance at these events, which went rather well.

The events promoted were dance performances such as ‘AADHAARACHAKRA A DANCELOGUE’ & ‘MEIDHWANI’ performed on the 23RD & 24TH OCTOBER respectively at KALAMANDIR, Kolkata. On another stint we promoted DIALOGUES – a LGBT FILM FESTIVAL & couple more dance festivals titled PRAYANA & Pina.

The Goethe-Institut, as the cultural institute of the Federal Republic of Germany, brings the multifaceted image of Germany to the world. It provides access to German language, culture and society and promotes international cultural cooperation.

Social Creatives

Event Schedule
Hilight Dialogues 02
MeidhWani 04
Pina 01
Pina 02
Prayana 02
Prayana 03
Prayana 04
Prayana 01
cover 01
cover 02
cover Dialogues 03
Prayana 06
Pina 03
aadhaaraChakra 04
Post 03
Post 01
cover 03
cover 04
Hilight Dialogues 03
cover Dialogues 01
Hilight Dialogues 01