We conducted a 45 day campaign which started a month before the film release involving paid campaigns for Page Likes, Post Promotions & Engagements, Trailer views, contests etc. A standard Film Publicity strategy of bombarding the Target Audience in Film Release locations with digital posters & video content and create a remarketing Audience pool, which was used at the time of release via the Google Display Network ads, bringing them to online Ticket Booking websites.

Jatishwar was a Bengali musical drama film directed by Srijit Mukherji, starring Prosenjit Chatterjee, Jisshu Sengupta and Swastika Mukherjee, which released i January 2014.