Biz Bridge Expo

Digital Marketing for Event Attendance, Trade Fair Participation & Branding

We were really limited in the use of Social Platforms due to strict organization policies at BizBridge & CII. Even though we created Social Properties on Facebook & LinkedIN, we were not permitted to use them. We could only implement an intensive campaign on Google Display Network to funnel users onto the newly developed website at http://www.bizbridgeexpo.com/.

Biz Bridge is a biennial CII (The Confederation of Indian Industry) Eastern Region initiative dedicated to the growth of engineering & manufacturing activities in Eastern India, comprising Bihar, Chhattisgarh, Jharkhand, Odisha & West Bengal.

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Balle Balle

Balle-Balle The Musical, Mumbai

Event / Theater Website

Event / Theater Website for “Balle-Balle The Musical”, a magnificent Broadway styled musical comedy produced by Wizcraft International Entertainment Pvt. Ltd, one of India’s leading communication & entertainment companies. After super successful productions, Zangoora, Jhumroo and Jaan-e-Jigar, Wizcraft is back with a magnificent Broadway styled musical comedy which combines the popularity of Bollywood music and the craziness of an Indian wedding.

View Project: balleballemusical.com

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Biz Bridge

Biz Bridge (CII), Kolkata

B2B Event / Expo Website

A B2B Event / Expo Website for the 6th Biz Bridge Engineering and Manufacturing Expo. Biz Bridge is a biennial CII (The Confederation of Indian Industry) Eastern Region initiative dedicated to the growth of engineering & manufacturing activities in Eastern India. It provides the platform for the companies to exhibit their new products, technologies, brands, meet probable customers, forge new ties & increase business contacts by manifolds.

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OFE Workshops

Digital Marketing for Event Attendance & Branding

We conducted a series of Digital Campaigns on Facebook targeting conversions for attending paid workshops on Film Making, Script Writing, Travel Photography, Dancing, conducted by Industry Experts, back in 2013. We chose a route of designing stylized quotes from Actors, Directors and other stalwarts of their respective art forms.

OFE Workshops aimed at bringing intensive weekend workshops in filmmaking using a varied spectrum of courses for beginners and professionals.

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Goethe-Institut Kolkata

Digital Marketing for Event Attendance & Branding

We conducted short burst of Digital Campaigns on Facebook for GOETHE INSTITUT KOLKATA to promote all activities related to events, performances, festivals, screenings, launches during sporadic periods back in 2013. Of course, the conversion was finally measured in terms of attendance at these events, which went rather well.

The events promoted were dance performances such as ‘AADHAARACHAKRA A DANCELOGUE’ & ‘MEIDHWANI’ performed on the 23RD & 24TH OCTOBER respectively at KALAMANDIR, Kolkata. On another stint we promoted DIALOGUES – a LGBT FILM FESTIVAL & couple more dance festivals titled PRAYANA & Pina.

The Goethe-Institut, as the cultural institute of the Federal Republic of Germany, brings the multifaceted image of Germany to the world. It provides access to German language, culture and society and promotes international cultural cooperation.

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